the strongest COMPANies HAve A STORY AND A PURPOSE AS TO WHY THEY WERE STARTED.
Our story started in Salt Lake City, UT, where Nick Bierwolf and Daniel Goldfinger met as neighbors. Nick and Daniel had faced a dilemma living blocks away from the University of Utah: they're weren't enough trees to hang a hammock. They spent years trying to figure out different ways to hang hammocks and found no such luck.
In August 2016, Nick and Daniel were in Goblin Valley, UT camping and came across the same problem of not having anywhere to hang hammocks. This was when the two of them started to think about how many other people don't have somewhere to set up their hammocks.
Nick and Daniel embarked on an all-out effort to solve this problem, which lead to the creation of LIT Outdoors. LIT Outdoors has spent the last year and a half developing a freestanding tent hammock, which requires no trees, and allows users the freedom to explore the world in hammocks. This is where the Tammock was born.